Sunday, May 5, 2013

Introduction to All-Natural in 90 Days

In February of this year, I started Love Me Recovery Mineral Makeup. My product line currently consists of mineral:

  • Eyeshadow
  • Blush
  • Foundation
  • Bronzer
  • Color Correctors
This blog is going to catalog my journey into making Love Me Recovery Mineral Makeup an all-encompassing head-to-toe all-natural products line. My 90 day goal includes adding the following products to my line (this isn't everything, but close):

Makeup

  • Mascara
  • Eyeliner & Lip liner
  • Lipstick

Bath and Body

  • Shampoo
  • Conditioner
  • Face Wash
  • Astringent
  • Body Wash
  • Shaving Cream
  • Moisturizer
 How in the world am I going to accomplish this? I have several plans and this process will kickstart on June 1st, 2013. My platform will include a Kickstarter fundraising campaign.

http://www.kickstarter.com/

I'm still in the thought process phase of deciding how to approach the kickerstarter campaign. I have a few ideas for fundraiser goals and how to approach the entire campaign. I do have one solid idea that I'd like to share with everyone.

Go All-Natural in One Day (Bath and Beauty)

I will pick a day after the fundraising campaign ends to encourage contributors to get rid of all their bath and beauty products that are full of harmful chemicals and skin irritants and commit to all-natural products. I will entice everyone to do so by offering all of my new products in a packaged deal at a low-cost. My goal is to offer all of my products under $9.99 ea.

I will have a video for the campaign showing my day of throwing away all of my shampoo, conditioner, face wash, body wash, toners, store-bought makeup, ECT. I will replace it with all of my product line. I'm already using all of my makeup and couldn't be happier with how my acne has almost disappeared. I use a self-formulated oatmeal scrub for my face and body wash already. It has diminished my blackheads and keep my skin so soft and smooth!

What do you think?

For now, I want to encourage my readers to visit two websites:

www.ewg.org/skindeep
www.safecosmetics.org

Take my ingredient challenge. Enter the names of your bath and beauty supplies on www.ewg.org/skindeep. They will provide loads of information on what's in your stuff. Just "Google." Lets just say BareMinerals isn't so bare. Scientists are getting real smart at faking us out with chemicals that pretend to make our hair soft and then fade away. Am I the only one who notices how my face never really feels soft all-day after applying facial moisturizer? Don't take my word for it, do the research. I will however post a lot of research here eventually.

Most importantly, I really want to hear from my readers. Would you buy all-natural products from a company that is new? I am home-based. I want to make my company a store-front eventually. I will franchise out in the future. Fundraising will ultimately determine how far I can take my dream of offering all-natural head-to-toe products for under $9.99. I know I can make this happen and change the way consumers view their use of name-brand products that contain such harmful chemicals. Also, all-natural products that want us to pay $25 for a foundation that is easier to make because it's all-natural. It makes no sense.

I will leave you with this. BareMineral users (and other users of expensive mineral makeup), do you use mineral veil? The main ingredient in mineral veil is cornstarch. Yet, you are paying $25 for cornstarch!

Love,

Jenny

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